Free media publicity

Journalist, editor and PR consultant Mike Holland of OlsenMetrix Marketing is the keynote speaker at Positive Networking’s first meeting of 2016 at the Dragonfly Hotel, Peterborough, on Thursday (14 January) at 6 pm.

In a presentation titled ‘Getting free publicity in the media’, he will provide useable hints and tips for getting your business into newspapers, magazines and websites.

By the end of his talk, which is free-to-attend event for guests and prospective members, you will know what journalists are looking for and how to provide it.

Says Mike: “Every business has stories to tell but you have to ‘spin’ them to meet your business objectives as well as the demands of the media.

“Happily, I can show you some really simple ways to do it. Come along to the event and you will be ready to issue your first press release next morning!”

Positive Networking is the new name for the Inspired Business Club, launched in the city last March and now attracting around 30 people to its twice monthly meetings.

The Peterborough business networking club re-launched at the start of the year after merging with one of Lincolnshire’s most successful business networks.

Crowland-based Mike Stokes has run the highly successful The Business Club in Lincoln since 2009 and was a founding partner of the Inspired Business Club with city businessman Sukhi Wahiwala.

At the start of the year both clubs merged into Positive Networking, headed up by Mike and his wife Diana, to create a new club with over 90 members and spanning the two counties.

“We offer a supportive and inspirational environment for open-minded and collaborative business people, and those looking to share experiences and learn from each other. Members can attend meetings in either city,” says Mike Stokes.

Mike believes Positive Networking is one of the most exciting networking opportunities available to sole traders, entrepreneurs and SMEs in 2016.

As well as regular keynote speakers, each evening includes buffet food and refreshments, along with structured networking designed to be friendly and supportive.

“Positive Networking is all about connecting key business people across the region, helping people collaborate and making useful new contacts,” says Mike.

Anyone wanting to attend Thursday’s Positive Networking meeting in Peterborough can register in advance for a free place via the website www.positivenetworking.co.uk

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